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Debuting at the Tribeca Festival at Art Basel Miami Beach, this new episode spotlights role models who overcame adversity.
December 4, 2024
By: Rachel Klemovitch
Assistant Editor
e.l.f. Beauty debuted the new episode of its Show Your(s)e.l.f. film series, featuring the bionic pop artist Viktoria Modesta. This episode will screen at the Tribeca Festival at Art Basel Miami Beach on December 5. The Show Your(s)e.l.f. series has been featured at the Tribeca Film Festival since its debut in 2023. The series showcases uplifting, inspirational stories from role models overcoming adversity to help bring more positivity, inclusivity, and accessibility to the beauty industry. This latest episode introduces Modesta, an avant-garde performance artist, singer, and innovator whose journey of resilience and reinvention is nothing short of extraordinary. After enduring countless surgeries in her youth due to a congenital leg condition, Modesta chose to have her leg amputated as a teenager—a bold decision that transformed her life. She challenges societal norms, turning her prosthetic leg into a powerful symbol of self-expression and limitless potential. Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty, said, “Viktoria is a beacon of empowerment, pushing boundaries and unapologetically embracing her beauty to inspire others to reimagine their own possibilities. She embodies everything the Show Your(s)e.l.f. film series stands for—bold disruption, a kind heart, and limitless potential. Her story inspires us all to celebrate individuality and beauty in all its forms.” To celebrate Modesta’s accomplishments and create pathways for others, e.l.f. is donating to nonprofit organizations that are meaningful to Modesta, including: Amputee Coalition: this supports, educates, and advocates for those impacted by limb loss and limb difference. AstroAccess: a project dedicated to promoting disability inclusion in human space exploration by paving the way for disabled astronauts. KEEN Los Angeles: empowers youth with disabilities and trains volunteer coaches for participation in non-competitive programs of physical activity and fun, supporting the overall health and well-being of all participants. Previous Show Your(s)e.l.f. stars include paralympic world record-holder swimmer Anastasia Pagonis, activist for survivors of sexual violence and astronaut Amanda Nguyen, and deaf, genderqueer artist who redefines self-expression Chella Man. The December 5 event will feature a screening of Show Your(s)e.l.f. followed by a retrospective screening of the iconic film The Birdcage, celebrating the shared themes of self-expression and authenticity. A trailer of Modesta’s episode was shown earlier this year at the Tribeca Festival. Read Next E.l.f. Cosmetics Launches New Campaign to Attract Sports Fans E.l.f. Beauty Launches ‘Dupe That’ Campaign
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